Having visibility on the Internet is nowadays a real job. You have to constantly improve your positioning on search engines. In this article, we explain which tools are useful to perform an SEO audit.
First, what is SEO (Search Engine Optimization)? In French, it means "Search Engine Optimization". This term refers to all the methods used to increase a website's ranking on search engine results pages (SERPs). Also known as natural search engine optimization. The goal of an SEO expert is to increase the visibility of websites.
In an SEO audit, you will need to do an indexing. Search engines rank websites and their pages through the process of indexing to provide users with the most relevant answers to their queries. Indexing is important in SEO because it allows a site to move up important pages in the search engine results. To monitor the indexing of your website, we recommend using the following tools:
- The Google Search Console, in which are inventoried the indexed pages.
- The sitemap(s): this text file allows you to specify details such as the meaning of a URL and the date of its last update.
- The robot.txt file: It informs search engines of the pages you want to index and those you do not want to index, such as the login page for the administration of your website.
It is also necessary to define the keywords. Google gives great importance to keywords. Your keyword must be related to your activity. It must be searched enough to attract people to your site. If your keyword is highly searched, try to make it consistent with the level of competition. To improve your keyword, we recommend the Keyword Surfer tool. It's an extension on Google Chrome, and it's handy for finding THE keyword.
Search engine optimization is important to gain visibility. It attracts visitors to your site, and therefore attracts them to your product. We offer, at ÉVO Formation & Consulting, in the digital marketing training, an introduction to SEO.
