Sales prospecting is one of the most effective B2B sales strategies. In this field, we often use call centers or our sales representatives, but why not prospect in another way. This new way of doing business will allow you to prospect via the professional social network LinkedIn.
Indeed, this network stands out for its numerous solutions. However, to be effective, you need to master them and know how to make the most of them. Discover how to develop your sales strategy using LinkedIn.
How to have the best business strategy on linkedin?
1) Have a professional account
First of all, if you don't have a professional linkedin account yet, now is the time to get one. It is indeed the starting point of your strategy.
Don't forget that your LinkedIn profile should highlight your company's skills and services. The prospect who will visit your profile will make a first opinion. The description must therefore be convincing.
2) Visits
After creating your account, keep an eye on the visits to your profile. All the visits are important, they will help you understand why the prospect came and know his needs.
3) Publications
To be able to prospect well on LinkedIn, your profile must be constantly renewed and active. Visits and subscribers will increase, which will allow you to have a wider visibility so you can target your prospects. Use the right hashtags to reach your targets. It is better to use few hashtags than poorly studied ones. So make a study before, it will be more judicious.
4) The network
To prospect on LinkedIn, the network is important. Indeed, add in priority your associates, customers, acquaintances, and all the people who work with you to increase the suggestions on LinkedIn. Research your followers and ask to connect with people when you are confident you can meet their expectations.
This list of tips, is not exhaustive, but we have made sure to choose tips that will allow you to better prospect on LinkedIn and quickly acquire potential customers.
