Consulting, which literally means "business advice", consists in giving advice to a structure with an external expert look.
The objective of any company being to improve its performances in all the functions of its company, to call upon an expert is sometimes necessary when the activity of its structure does not function any more as one would like. Indeed, according to the needs of the company, the consultant will be brought to intervene on all the problems which a company does not manage to solve internally. The expertise that he brings concerns many strategic aspects of the company:
Digital transformation:
A digital consultant will be responsible for driving the digital strategy by:
Improving the customer experience to win and retain customers
Transforming operational processes to improve productivity and increase margin
Communication and marketing consulting
The consultant will help the manager to develop a communication plan and marketing tools to be deployed in :
Highlighting the company's know-how
Establishing a diagnosis of the current communication
Carrying out a communication plan to modernize processes and develop digital communication
Studying the market and the competition
Business development
The specialist will aim to:
Define the company's commercial positioning on its markets
Train, coach and manage teams
Optimize sales aids (product sheets, sales proposals, sales pitches, etc.)
Set up processes and tools for commercial management (dashboards, reporting, etc.)
Human resources consulting
The management of human resources plays an important role in companies, the expert will intervene on several missions such as
Personnel management
Recruitment and integration of employees
Employee motivation and retention
Financial management
He will be able to advise the manager in order to help him to :
Optimize financial processes
Supervise the accounting
Implement a management tool
Manage accounting periods
Develop a budget and a 3 or 5 year business plan
Search for funding
By choosing to call upon an experienced consultant, companies give themselves the possibility to go towards growth and to obtain an external glance on the company. Thus, the consultant will be able to identify more quickly the real problems which slow down the companies. Thanks to his neutral and objective view, he will be able to talk openly about the problems without fear of reprisals.
In addition, there are two ways to be accompanied:
By consulting firms which are most often generalists and which provide strategy and organization consulting, generally for large companies
By independent consultants, recognized specialists in their fields, most of the time they are senior executives who, at the end of their careers, are engaged in consulting activities. The diversity and richness of the consulting missions they have carried out allow them to have a global vision of a project and the client's needs
It's up to you to choose the way that suits you best!
Finally, the work carried out by the consultant or the firm will allow to improve the processes and the organization in general. It will be a source of change and innovation to bring a competitive advantage.
